The target was to recruit 40 general practices in total, with 20 practices each being randomised to the intervention and control group [
11]. Five DHBs were initially selected and subsequently nominated 12 PHOs, of which 9 completed the eligibility template to identify potential general practices. In total, 32 sites were deemed eligible to participate and were approached by the respective health delivery partner. Recruitment was a challenge as 22 eligible sites opted to decline. The remaining ten sites (coded A-J for anonymity) were successfully recruited and randomised to either the intervention (
n = 6) or control group (
n = 4) (Table
2). In the period leading up to the recruitment phase, many regions had already committed a significant amount of effort to improving immunisation coverage rates and thus were unwilling to participate. Moreover, concerns related to staff shortages and increased workload were commonly reported. Due to low recruitment numbers, the study did not progress as a randomised controlled trial as originally planned and instead focused on the qualitative component of an intervention study.
Table 2
Site characteristics of participating general practices (n = 10)
A | Intervention | Bay of Plenty | 83 | 52 | 0 | 1 | 2 | 1979 |
B | Intervention | Northland | 80 | 63 | 9 | 6 | 4 | 8116 |
C | Intervention | Lakes | 73 | 41 | 0 | 4 | 3 | 3500 |
D | Intervention | Northland | 67 | 92 | 8.3 | 9 | 13 | 6340 |
E | Intervention | Lakes | 67 | 65 | 0 | 2 | 4 | 3861 |
F | Intervention | Northland | 77 | 25 | 9 | 13 | 12 | 11,700 |
G | Control | Bay of Plenty | 77 | 32 | 4.5 | 5 | 3 | 5500 |
H | Control | Northland | 82 | 44 | 0 | 7 | 5 | 6100 |
I | Control | Lakes | 63 | 63 | 6.3 | 5 | 5 | 5842 |
J | Control | Northland | 60 | 95 | 0 | 2 | 3 | 1333 |
Enablers and barriers to childhood immunisation delivery
With regards to the practice team and priorities, most participants reported that childhood immunisation was of high importance and regularly discussed at team meetings. Additionally, high confidence and knowledge levels related to immunisation were reported, with many staff members actively partaking in training opportunities and keeping required certifications current. Participants also reported that staff views were generally pro-immunisation as most staff members themselves received all recommended vaccinations.
“All pro-immunisations, all staff pro flu vaccine … think all staff children [are] vaccinated” (Participant #1).
The vast majority of respondents discussed challenges associated with the low socioeconomic status of the practice patient population and maintaining accurate contact information of patients due to the transient nature of some families. Participants frequently expressed difficulties in locating children due for immunisations because families often relocated and did not amend their contact information. Moreover, many participants reported transportation barriers that impacted the ability of families to attend immunisation appointments.
“[Community] in general is a low socio-economic area. Biggest challenges would be transient families, no working phones or incorrect information” (Participant #9).
“ … families with one car, waiting for partner to come home before can bring young child in … whānau (extended family) living under one roof as extended family and only have one car” (Participant #1).
Some participants reported that practice staff themselves would undertake home visits if possible to immunise children. Referrals to outreach immunisation services and other well-child health providers were routinely made in situations where practice staff could not locate children overdue for scheduled immunisations. However, participants reported discrepancies with this referral process and issues with the coverage of the outreach services.
Several reported challenges related to parental vaccine refusal and hesitancy, including anti-immunisation beliefs, competing priorities of parents, and lack of vaccine-related education and health literacy of parents.
“Lack of education of why we immunise, lack of education of severity of disease that vaccine can prevent. Not a priority, scared child will cry or get sick and they [parents] are left with crying baby” (Participant #8).
Another common impediment related to building rapport and relationships with family members as participants reported that efforts aimed at engaging families were generally limited to national immunisation awareness week activities. Other common challenges related to the lack of formal engagement with other service providers and issues with internal practice data management systems and processes.
Action plans to improve childhood immunisation coverage
Strategies to improve childhood immunisation coverage were organised into categories depending on whether the strategy aimed to improve processes at the practice, engagement with parents, or partnership development with local service providers.
Practice-based processes The most frequently implemented strategies were related to maintaining accurate contact details of patients as this was reported to be a key challenge experienced. Efforts were made by the reception and clinical staff to consistently confirm the contact details of patients visiting the practice. Also, complimentary ‘change of address’ cards were offered to encourage parents to update their mailing address if they relocated. Moreover, using the social networking site, Facebook, as a tool to engage with and contact highly mobile families was suggested to all of the practices.
Strategies were instigated to improve the efficiency of the systems used to collect and manage practice data. For instance, the process to enrol newborns at the practice and capture reasons for declining immunisations was clarified. Moreover, any glitches involving the interface between the internal practice management system and the national data management system (i.e. NIR) were addressed, such as receiving duplicated messages and sending notifications when a child’s status changed.
Strategies were suggested to maintain or increase the prioritisation of childhood immunisations in the team. For instance, more frequent practice team meetings were scheduled during which immunisation was a tabled agenda item. Also, newly available video resources about immunisations were distributed to practices to engage clinical staff.
Engagement with parents Initiatives directed at communication, relationship building, and education with parents were common. When notified of a new birth, friendly phone calls were made to parents to congratulate them and welcome them to the general practice. Some practices also mailed a welcome letter to parents of newborns, along with pamphlets about immunisation and practice enrolment forms. To help make the immunisation event a positive experience, clinical staff contacted relevant organisations to obtain resources and samples of baby products that were assembled into packages to giveaway to parents. Clinical staff also made efforts to call parents to provide reassurance and answer any questions after their child’s first immunisation visit. Numerous efforts to remind parents of when their child’s immunisations were due (reminders) or late (recalls) were implemented using a combination of phone calls, text messages, and letters. One practice also created refrigerator magnets that parents could personalise to include the dates of their child’s immunisation appointments.
Strategies to improve immunisation opportunities by better accommodating parents’ demanding schedules were implemented, such as offering weekend and flexible drop-in immunisation clinics. Improving access to immunisation related information was seen as an important tool to improve the education and health literacy of parents. Resources, such as videos, displays, and pamphlets, were set up in waiting rooms and tailored to address parents’ questions (e.g. the costs of non-funded immunisations) and alleviate voiced concerns (e.g. safety of multiple injections given at the same visit).
Partnership development with local service providers The importance of communication with other local service providers was noted with strategies directed towards developing partnerships with midwives, community well-child providers, and allied healthcare workers. Clinical staff proactively approached local service providers to arrange meetings, formalise relationships and improve communication to keep immunisation messages in the forefront, reinforce a team approach to childhood immunisations and improve referral processes.
Experiences with implementing action plans Support (via emails, phone calls, and in-person visits) to implement the action plan was provided for a 12 month period. Upon completion of the intervention period, due to staff turnaround and availability, four practice champions completed the surveys to provide feedback. Some participants voiced the value of having support to review their practice’s immunisation processes and create an action plan as innovative strategies were proposed. Contact method and frequency was tailored to each practice as the study progressed and participants reported that the type, level, and frequency of support provided was suitable.
“This process has been good. Being independent with no agenda, good as looked with fresh eyes [and] came up with some good ideas … ” (Participant #5).
“Email [is preferred] as it gives us time to go over things first … time is one of our biggest factors, so phone and face-to-face are time consuming for us” (Participant #4).
Participants reported that some of the strategies were particularly feasible to implement and were readily adopted into routine practice, such as consistently confirming contact details of patients, obtaining baby samples for giveaways, and creating resources to address parental vaccine-related beliefs. Participants also conveyed the positive feedback they received about the friendly phone calls that were made to welcome parents or provide reassurance.
Conversely, it was unclear how well supported and integrated other strategies were, as some were either discontinued or deemed to not be a priority. Most notably, using Facebook as a tool to connect with difficult to find families was not adopted in any of the participating practices, despite initial interest. However, one practice used Facebook as an avenue to advise community members about a local measles case and urge parents to have their children fully immunised which positively resulted in many calls to the practice.
The most commonly reported barriers related to changing daily practice included an already demanding staff workload, along with competing priorities, and generally being reluctant to change.
“ … mindset of leaders working on the Action Plan [were] not users of Facebook themselves. So, needed to have the right person to implement for them and see how best to structure … ” (Participant #6).
Thus, participants described factors that enabled the implementation of strategies, including the provision of a sound rationale for the proposed change in order to gain interest, protected staff time to focus on immunisation activities, and support, training, and information as necessary.
“Making sure there is time, support and training, information as to why the change” (Participant #5).